On-line Imaging Service of Kodak & Fuji

1 Introduction As a promising calling platform, e-business is growing rapidly. E-business markets are likewise at their most advanced stage of groomment. Together with the rapid-development of meshing technology, e-business will grow shape up in the future. E-business is technology-mediated exchanges between parties (individuals, organisation, or two) as well as the electronically based intra- or interorganisational activities that facilitate much(prenominal) exchanges (Rayport, F. J. and Jaworski, J. B. 2001: 3). In this paper, I choose the on-line vision servicing of Kodak and Fuji as the samples and analyse their e-business mode accordingly. As two main competitors in imaging industries, Kodak and Fuji check this sedulousness for a bulky time. In todays Internet-driven business environment, both Kodak and Fuji involve themselves into e-business and arrest this business mode into their new harvesting/service - on line imaging service. 2 The translation of Produc t/ value 2.1 The Introduction to The Concept of Product/Service Customers want to institutionalise up certain needs and seek crossways or service to repay them. Once the customers need are known, the company so-and-so then develop the range of products and service to match them. fit to Philips Kotlers interpretation (1991: 199), product consists with three aspects: core product, actual product and increase product. Core product is the core benefit which customers seek.

genuine product contains the physical parts of a product including brand, features, choice and forwarding and so forth While augmented product is the special benefits, such as pre- or post-sales service, delive ry, credit terms etc. In todays Internet-dr! iven business environment, product/service has extended its impression and form more widely. The blurring of industry boundaries and technological innovation add together out many opportunities for companies to develop product/service to meet customers need. However, in e-business environment, it takes almost the akin product idea we mentioned in a higher place and therefore we can line Kodak and Fujis... If you want to get a full essay, order it on our website: OrderEssay.net

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